| The importance of backlinks Search engines look at many different parameters to decide how relevant your website is to the keywords that have been entered, one of the more important things that the algorithms look for is backlinks. Why are backlinks important? The main reason that search engines pay so much attention to backlinks it is like a recommendation that the site it is linking to is interesting and full of good and relevant information. The power of the backlink can vary immensely depending on how Google values the website that is doing the linking. To visualise this a unimportant backlink to a website is like meeting a random scruffy looking person in the street how recommends a restaurant to you, the restaurant may be fantastic and server top quality food at great prices but you may not hold much value to this persons opinion. Now imagine the same scenario but instead of a scruffy looking person Theo Paphitis is the person doing the recommendation, this is a highly successful business man, now this recommendation will hold a lot more weight to the quality of this restaurant and you will be more likely to give it a try. This is a very similar on the web a poorly rated website will not hold as much weight as a highly rated website. Another thing to consider when creating backlinks is that a good relevant link will also be better for your rankings that a random site with no relevance to your content and site. Getting a few well ranked relevant websites to link to your website is far more beneficial to your site placing than thousands of poorly ranked un-relevant links. Another important thing to consider is how the site links to your website, it is far better for a link to be some keywords or the site address than something like “visit site” as the search engines will view this a lot better. Try this little example go to Google and type in “Click Here” this will pull up a list of results and at the top of this result list will be Adobe Acrobat Reader, the reason for this is millions of websites link to the Adobe Reader download page by using the words “Click Here” so the relevance of the link text itself can be quite important. Sometimes getting the website that is linking to you to put in great relevant links is impossible and you will be limited to “click here” or “visit site” and it isn’t worth getting to hung up about it, but it is worth bearing in mind that if you do have control then you should make the most of this and use it to its maximum potential. |
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All of us at Firepower Paintball would like to thank everybody involved at Clickasite who helped create and manage our new website, our bookings have increased 3 fold since it went online a few months back. Everything we asked of their team was delivered and some, we would recommend Clickasite to any person or company that requires a new high quality visual impacting website to sign up with them immediately
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