Campaign Planning & Keyword/key phrase Research
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Wouldn’t it be lovely to think of a few industry specific keywords, bang a couple of quid on your account and sit back and watch the sales role in. Unfortunately the reality is quite different, and in the world of internet marketing anyone who fails to plan, plans to fail. Although the process of advertising via PPC is actually reasonably simple, the intricacies of what make a good campaign great are the key to maximising profitability & return on investment. The planning of a campaign before commencement has to undertake a massive amount of market & product research to identify where you as a seller fits into the actual market itself. To do this you have to use an element of common sense & although its sometimes hard to do, take a look at your own business from the outside in with the critical eye of those you want to seduce. With years of experience in the internet marketing field we are experts in getting into the mindsets of your potential customers and creating eye catching advertisements and delicately inspired campaigns individually tailored to each of our clients requirements whilst conforming to budgetary constraints and business objectives. |
Keyword Generation
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The keywords that you choose are your most valuable resource, they dictate when you do or do not appear. Identifying keywords that your competitors have not is key to driving down your overall marketing spend and thus your cost per acquisition. With that said, yes its fantastic to have hundreds upon hundreds of keywords/phrases and to appear on the 1st page for them all but and it’s a big BUT only if they are cost effective! Its no good bidding X amount of money to enforce a top slot showing if your wasting umpteen pounds a day and not converting a sausage. To ensure the effectiveness of a campaigns allocated keywords/phrases we follow a strict programme of revaluating, re-tweaking, position optimising, ad rejuvenating and many more areas that combined create the perfect results and produce and direct traffic of a high quality to your website for you to convert into valuable sales.
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PPC Bid Management, Advertisement Renewal
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Your keywords/phrases performance will be constantly managed, we will be continually amending and updating your bids so to achieve the best possible results from each and every searchterm that triggers your advertisements display. We will renew your advertisement content on a regular basis so that its substance is fresh and relevant at any given point and so the effectiveness of its conversion of impression to click does not deteriorate. The strengths & weaknesses as reflected by the findings of the data analysis process will be implemented through this channel and remain subject to the ongoing circle of research, creation, monitoring, tracking, analysis, improvement, a cycle that is detrimental to the core of your ppc marketing plan. Our attention to detail and hunger for marketing success will surpass all obstacles that we may potentially come across, our job is to provide you with the ultimate management service that will leave even your most proactive competitors stunned to what hit them.
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Tracking, Analysis & Reporting
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We take into account multiple variables from information reported regarding each of your keywords/phrases active on your account and manage them accordingly. We allocate a lot of man hours to this area and are constantly monitoring your accounts activity to make certain that your campaigns performance is at its best 100% of the time. Tracking, analysis, reporting and pure and simple industry knowledge are all tools that we utilise to allow us to ascertain what is best for your marketing campaign and how it should best be accomplished. Every ounce of data is scrutinised so that we can squeeze out every drop of productivity to maintain a strategy that will exceed all your key objectives. Monthly reports are provided to all our clients to give a transparent preview of all activity within your account and its performance, the reports can be prepared in a simplified or in-depth breakdown and are displayed in a self explanatory format that may comprehended by people of all levels of technical knowledge and business experience.
All our packages offer a market leading service that will breath life to any companies website please call us for a tailored quote for your requirements
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All of us at Firepower Paintball would like to thank everybody involved at Clickasite who helped create and manage our new website, our bookings have increased 3 fold since it went online a few months back. Everything we asked of their team was delivered and some, we would recommend Clickasite to any person or company that requires a new high quality visual impacting website to sign up with them immediately
